Client
The client is a agency that focuses on travel and planning for traveling. They provide multi-page travel documents so that their target audience can gain insight on places they’d like to visit. Their primary objective is to deliver an aesthetically pleasing travel document to the target audience while also enhancing their overall experience.
Target Audience
The target audience for this are adventurous millennials in the age range of 23-35 who are passionate for traveling. By purchasing this booklet, the audience is looking to have an amazing travel experience as well as knowledge of the place they are visiting.
Travel Booklet Design
When I made this booklet, I wanted to show off Cuba's beauty in every way possible. I focused on things like plants and underwater scenes to reveal the extra beauty that's not always obvious. I kept the colors simple with blue and red to make sure it felt like Cuba. To maintain consistency and visual appeal in my design, I employed the grid technique to arrange elements and uphold typography standards.
