Client
The client is LikeMind, a tech startup that is specializing in social networking and community-building. They want to develop an app that assists with connections between individuals based on their shared hobbies and interests. Their goal is to connect people in the same area who have just recently moved, or people who struggle with socializing in person.
Target Audience
The target audience are tech-savvy people, age ranging between 18-35 who are actively seeking to expand their social circles based on shared interests as well as people who moved to a new area and would like to make new friends. They are looking for a convenient and effective way to connect with people who share interests.
LikeMind App
I aimed to incorporate a welcoming color palette for the app, one that catches the eye without feeling overly intense. It enables users to select chat partners with shared interests, making it ideal for newcomers seeking companionship in a new locale.
Instagram Ads
These advertisements were crafted to enhance the app's visibility by succinctly outlining its features, enticing viewers to download it. The color scheme aligns with the logo to maintain visual coherence and brand consistency.
Web Banner
The banner aims for simplicity, featuring a group of friends enjoying lakeside socializing, indicating shared interests. The 'Join Us!' button prompts viewers to explore the app further, serving as a compelling call to action.
