Client
In this project the client is AquaCalm. AquaCalm is a spa that mainly wishes to accommodate those with medical needs. Their goal for promoting the company is to design a campaign that visualizes their peaceful environment, as well as outlines all their services.
Target Audience
AquaCalm caters to those with medical needs. By going to this spa, they are looking for services that compliment them well and a space where they feel safe and secure. They would respond to this campaign in a positive manner as it it isn’t common to see a spa that targets people with medical needs and it something that they might appreciate greatly.
![](https://cdn.myportfolio.com/29a89286-7694-41a8-a27d-661276d34dd2/47b5e05d-ee74-49d4-aeab-5e63fea1d362_rw_1200.png?h=dbb04e8d5cffbfe44edc34bcab8720c5)
Logo Design
In crafting this logo, I focused on the essence of 'aqua.' To capture this, I incorporated two fish encircling the words 'Aqua Calm.' The gradient, with its aquamarine hues, further enhances the aquatic theme, reinforcing the concept of 'aqua'.
![Hand Cream Packaging Mockup](https://cdn.myportfolio.com/29a89286-7694-41a8-a27d-661276d34dd2/e3b6734e-47ec-4fce-81e5-d81c5fad575e_rw_1920.png?h=bf2373c40d81d7b653e6d49c08fb2518)
Hand Cream Packaging Mockup
![Hand Cream Packaging](https://cdn.myportfolio.com/29a89286-7694-41a8-a27d-661276d34dd2/6f9f46d4-09be-4bc8-9c2c-09c5f53c5048_rw_1920.png?h=5f1a74c5a6f7c55ccdcd3e9ab878fd55)
Hand Cream Packaging
Hand Cream Packaging Design
Experience tranquility with Aqua Calm Spa's sleek package design. The serene aquamarine palette and minimalist aesthetic embody relaxation and sophistication. Elevate your self-care routine with products beautifully presented to enhance your spa experience.
![Spa Booklet Front Cover](https://cdn.myportfolio.com/29a89286-7694-41a8-a27d-661276d34dd2/8e2e1dbd-3a7e-4674-91d3-bf3355527c1d_rw_1920.png?h=f572982f43986405b52cbf0dd2d8fb03)
Spa Booklet Front Cover
![Spa Booklet Interior Mockup](https://cdn.myportfolio.com/29a89286-7694-41a8-a27d-661276d34dd2/9702059b-6a22-4952-a574-add159b34fd1_rw_1920.png?h=97339aa31714309882b4622117c7e7c1)
Spa Booklet Interior Mockup
Spa Booklet Design
Aqua Calm's booklet design is meant to capture what they are about by presenting a serene aquamarine palette and a minimalistic style. Explore their services and menu in a beautifully crafted booklet designed to enhance your spa experience.
![](https://cdn.myportfolio.com/29a89286-7694-41a8-a27d-661276d34dd2/9eaf10ef-bd75-4aba-bde6-f2e80ed138f8_rw_3840.jpg?h=7a067481cb526a898940af171d8f464d)
Large Banner Design
The aim of this design was to embody the concept of Aqua Calm. It features graceful lotus flowers flowing to the right, guiding the viewer's gaze towards the text on the left, ultimately drawing attention to the logo.
![](https://cdn.myportfolio.com/29a89286-7694-41a8-a27d-661276d34dd2/3bd9b945-4d77-44c0-a3b3-783f5bbefc26_rw_3840.jpg?h=e62fe95fa23aa2b0fb47156121193bfd)
Spa Interactive Appointment Sheet
Make a splash with Aqua Calm Spa's appointment sheet. Featuring a sleek design and intuitive layout, easily select your desired services to customize your spa experience.